Serving Greater Boston & North Shore With Professional Cleaning

The Maids of Greater Boston & the North Shore Staff

Professional house cleaning team from The Maids

The Maids - Local, Friendly, Experienced

At The Maids / Donnelly Service Group, Inc., we’ve been dedicated to making homes shine since our doors first opened on February 28, 1995. What began as a small operation has grown into one of eastern New England’s leading residential cleaning services. Over the decades, we’ve built a reputation for delivering unmatched quality and customer care, but our greatest achievement is the team behind it all.
The Maids Big Lake to The Cape logo with jeep, mountains, sun, and “Employee Owned est. 1995”
Professional house cleaning team from The Maids

The Maids - Local, Friendly, Experienced

At The Maids / Donnelly Service Group, Inc., we’ve been dedicated to making homes shine since our doors first opened on February 28, 1995. What began as a small operation has grown into one of eastern New England’s leading residential cleaning services. Over the decades, we’ve built a reputation for delivering unmatched quality and customer care, but our greatest achievement is the team behind it all.

In 2020, to mark our 25th anniversary, we made a decision that reflects our deep commitment to our employees and our community. We transitioned to an Employee Stock Ownership Program (ESOP), turning our dedicated staff into employee-owners at no cost to them. This step wasn’t just about sharing the financial success of our business—it was about helping our employees build generational wealth, ensuring their hard work pays off in meaningful ways, and keeping our business locally owned and invested in the communities we serve.
CLEANING SERVICE COMPANY NEWTON, CAMBRIDGE, BROOKLINE, GREATER BOSTON & NORTH SHORE AREA

In 2020, to mark our 25th anniversary, we made a decision that reflects our deep commitment to our employees and our community. We transitioned to an Employee Stock Ownership Program (ESOP), turning our dedicated staff into employee-owners at no cost to them. This step wasn’t just about sharing the financial success of our business—it was about helping our employees build generational wealth, ensuring their hard work pays off in meaningful ways, and keeping our business locally owned and invested in the communities we serve.

Since the launch of the ESOP, our company has flourished. Even through the challenges of the pandemic, we’ve continued to grow, adding happy customers year after year. Our workforce reflects this success: the average tenure for our cleaning professionals is now over five years, and for our support staff, it’s more than ten. Over half of our support team began their careers as cleaners and advanced through clearly defined pathways into new roles. This growth and stability reflect the trust, respect, and opportunities we strive to provide for everyone on our team.

At The Maids, we believe a clean home is just the start. It’s about giving our customers more time to focus on what matters most and providing our employees with careers they can take pride in. As we look to the future, we’re excited to continue building on the strong foundation of care, community, and excellence that has defined us for nearly three decades.

When you choose The Maids, you’re not just hiring a cleaning service—you’re supporting a team of local employee-owners who are passionate about making a difference in your home and our community. Together, we’re working to make every space we touch brighter, cleaner, and happier.

Thank you for letting us be a part of your home and your life since 1995. Here’s to many more years of spotless service!

Meet the Leadership Team Behind The Maids of Massachusetts & New Hampshire

For more than 30 years, our leadership team has remained committed to one simple philosophy:

That approach has helped The Maids grow from a single local office to the largest independently owned residential cleaning companies in New England, proudly serving homeowners throughout Eastern Massachusetts and Southern New Hampshire.

Our experienced leadership team combines decades of operational expertise with a passion for customer service, employee development, and giving back to the communities we serve.

Matt Donnelly

President

Matt Donnelly founded The Maids of the North Shore and Greater Boston in 1995 with a vision of building a company that puts people first. His guiding belief—that investing in employees leads to exceptional customer experiences—continues to shape every aspect of the organization today.

Under Matt's leadership, the company has expanded from its original North Shore and Greater Boston service area to proudly serve homeowners throughout most of Eastern Massachusetts and Southern New Hampshire.

During his tenure, The Maids has been recognized as one of the nation's premier residential cleaning companies, earning:

  • Three-time The Maids International Franchise of the Year
  • 11-time Best of Boston award winner by Boston Magazine
  • Recognition for outstanding customer service and operational excellence throughout the home services industry

Matt has also been an active leader within both the cleaning industry and the local business community. His leadership roles have included:

  • Chair, The Maids International Advisory Council
  • President, The Maids New England Marketing Cooperative
  • Treasurer, Reading/North Reading Chamber of Commerce

He has been featured by the Boston Business Journal, WCVB Channel 5's Chronicle, and industry podcasts including Cleaning Business Today, where he has shared insights on leadership, employee ownership, customer experience, and growing service businesses.

Matt earned his Bachelor of Science degree from Bentley University.

Bailey McNeil

Vice President of Operations

Bailey McNeil's career with The Maids is a true example of growth from within.

She joined the company in 2005 as a Team Leader and Field Manager and has advanced through nearly every level of operations, including Customer Service, Operations Manager, Area Director of Operations, and now Vice President of Operations.

Today, Bailey oversees the company's field operations and customer support teams, ensuring thousands of homeowners each year receive the consistent, high-quality service The Maids is known for.

Bailey has played a key leadership role in the successful integration and development of the company's expansion offices while helping build systems that support continued growth.

Recognized as a respected leader within the residential cleaning industry, Bailey has presented on leadership, operations, and employee training at The Maids International Growth Summit and regional industry conferences.

She also serves on the Board of the North Hampton Business Association in New Hampshire, reflecting her ongoing commitment to supporting local businesses and the communities we serve.

Christina Joseph

Director of Logistics & Administrative Services

Christina Joseph is one of the key leaders responsible for keeping our daily operations running smoothly.

After beginning her career with The Maids as a Team Leader, Christina advanced into leadership where she now oversees administrative services, scheduling logistics, and many of the behind-the-scenes systems that help our teams deliver reliable service every day.

Known throughout the organization for her attention to detail, organization, and dedication, Christina works closely with every department to ensure our customers receive a seamless experience from scheduling through service completion.

Committed to continuous learning, Christina regularly attends industry conferences including ISSA North America and The Maids International Growth Summit to stay current on best practices in residential cleaning operations and business management.

Outside the office, Christina volunteers with The Wonderfund, supporting programs that benefit children and families throughout Massachusetts.

She holds a Bachelor of Science degree in Accounting.

Leadership You Can Trust

For more than three decades, our leadership team has remained focused on delivering an exceptional customer experience by investing in our people, embracing continuous improvement, and serving the communities where we live and work.

That commitment has helped thousands of homeowners trust The Maids for professional residential cleaning throughout Eastern Massachusetts and Southern New Hampshire.

If You Want Cleaning Done Right - The Maids Are Here To Help

Give us a call so that we can tailor a cleaning plan that meets your needs.